In our previous post, we told you about business reputation management and why it’s so important for your brand. This month, we’d like to break that down a little and and talk about two components of business reputation management and how they can help your local SEO (search engine optimization) rankings. We’ll start by looking at listing accuracy.

Have you ever looked up a local business online, only to find out that they’ve closed or moved to a different location? The amount of incorrect business data on the Internet is very frustrating for today’s consumers. This causes potential customers to spend valuable time trying to connect with you. If a consumer is ready to make a buying decision, they can very easily switch to one of your competitors.

Google knows the importance of information, too. After all, they’re in the information business! That’s why they use listing accuracy as part of the formula that’s used to calculate your search rankings. If your name, address, or phone number differ across online directories, Google won’t think you’re the best resource for its users. Your SEO ranking will drop, giving the advantage to your competition.

So how can you avoid this problem? The answer lies in business listing management. It’s part of the complete suite of business reputation management services we offer here at Anderson Marketing Group. We’ll make sure your information is accurate across the top 25 directory sites, social networks, and search engines. We’ll monitor them around the clock to make sure they stay correct, even if you move. You’ll help your customers find you and boost your SEO at the same time. It’s one of the best ways to make sure your business gets seen online. Request a consultation today. We’ll show you how our listing management services can help you.