Think about your company’s website. Do you like the way it looks? If your answer is yes, think about this: Do you like the way your company’s website looks on mobile devices? Unless your site uses mobile-optimized web design, the answer is probably no.

You may be wondering why the look of your website on mobile devices matters. If so, think about the fact that mobile Internet usage will only continue to grow. You want to make it as easy as possible for consumers to access the information and services that are available on your website. Forcing them to pinch, zoom, or take other actions to navigate increases the risk that they’ll bounce from your site—and on to your competitors’.

The best solution is to have a website that’s mobile-optimized. These types of sites adjust their total presentation to suit the device that’s being used. That means it doesn’t matter if a consumer is using a smartphone or a tablet, or even a specific operating system. No matter the device, they’ll get a website served to them that’s easy to use and easy to read. Add those things together and you’ll have a website that makes it easy to convert those who visit your site into paying customers.

Interested in seeing how your website is displayed on mobile devices? Simply type your URL into Google’s Mobile-Friendly Test. If you’re not happy with what you see, call Anderson Marketing Group. We offer full-scale web design services for the Saskatoon, SK area. We’d love to help your business grow by building your online presence.