You know your business needs a website. But just throwing something out on the internet isn’t enough. Many companies choose to go it alone when entering the big, wide world of web design. If your business is marketing or design, that may be okay. But if you’re selling products or providing services in a different type of industry, you may be missing some critical things that could cause your website to not connect with your current and potential customers. The Saskatoon, SK website design and digital marketing team at Anderson Marketing Group wants you to be aware of these common mistakes we see on business websites.

  1. There’s too much information about your business. Yes, customers need to know that you’re a small, locally owned business. But they don’t need a three-page history of every move your company’s ever made. Keep the content focused on what you offer that’s useful to your customers.
  2. Your site is hard to navigate or read. DIY website builders can leave you with a real mess if you don’t know what you’re doing. Visitors to your site may find it difficult to use. Likewise, including long sections of text without anything to break it up will turn people away from your site.
  3. It takes too much time. How many clicks does it take for a customer to make a purchase or get a quote? If the conversion process isn’t smooth and simple, you could lose business.

How can you avoid making these mistakes? Hire Anderson Marketing Group for your website design project. We’ll tell your story in a way that makes customers want to do business with you. Contact us today for a consultation.